Look to the stars
And find Lyrah.
We worked on the naming, identity, and print collaterals for Trident Guragon’s Alfresco Bar, Lyrah. Derived from the mythological tale of Orpheus, the overall branding is an elegant balance of celestial wonder and botanical harmony.
The identity is nuanced with curvatures symbolic of the lyre and its soulful notes of melodies, where each serif form interconnects as a visual play on the idea of a constellation. Our design narrative extends into subtle wind instrument-like typography and earthy, immersive colours, creating an atmosphere of contemporary comfort – matching the mood and interiors of the space.
