Only the best
for our best friends.
Looking to fill the gap of easy-to-administer, orally dissolving pet supplements, Furlicks had a lot on their plate – if you’ve ever tried to give your dog or a cat a pill, you’d know. So we handled the rest. We worked on building their identity in the market ground-up with branding, packaging, social media, photoshoots, an overarching brand guide, and outdoor collaterals.
We began with the identity – the foundation of the brand. To do this, we dove deep into understanding what builds trust between a brand and a pet owner. We realised that pet-first families preferred bright, engaging colours, and easy-to-use items that weren’t overwhelming. No fuss, no problem. And so, our identity explorations built this out with colours that evoke happiness, a playful font – and, the hero of it all, the fur-like texture.
The next step was to extend this brand persona into eye-catching, fun packaging. For each of the 6 variants, we came up with distinct colourways, relatable packaging copy, and custom icons. The outer box was designed to have individual inserts inside with the brand colours and product-based copy as well.
For the custom website, our focus was to make it as appealing as possible but also, as simple as possible. We stuck to the brightly coloured look and feel to establish uniformity while prioritising a smooth user flow. We organised photoshoots with all our furry friends so we had real, non-stock imagery for the website and their social pages. These shoots focused on candid, heartfelt moments showcasing the individualistic personality of each pawfect model.
For Instagram, we worked on content buckets that covered pet problems, product benefits, daily scenarios, and funny memes ‘cause hey, who doesn’t love a puppy meme? We obviously had to play outside too, so we made things happen with custom merchandise, and print collaterals for an outdoor event setup.
With this one, we put all paws on deck to shape up a new era of playful pet nutrition.
