Untangling stories of
heritage and culture.
With Thaan, our vision was to weave together age-old customs and contemporary expressions. We took inspiration from the streets and artistic hands of Banaras, designing a modern identity that takes tradition beyond borders
Using suave graphic elements and a sharp tonality style, we crafted their packaging collaterals, website, and social media presence. Dyed with Indian pride, this branding project gives legacy a fresh look – without any compromise.